About Nicole
Hi! I’m Nicole, a digital marketing and communications leader helping mission-driven organizations turn complex ideas into compelling stories, engaging content, and meaningful results.
Over the past 10+ years, I’ve led communications and digital marketing initiatives across public health, healthcare, higher education, nonprofit, and mission-driven organizations. My work spans digital strategy, editorial leadership, integrated campaigns, audience engagement, executive communications, and storytelling across web, email, social, and other channels.
I’m especially passionate about making complex information more accessible, connecting organizations with the people they serve, and using creativity and data to build communications that move people to action.
I blend strategic thinking, strong storytelling, and digital expertise to help organizations communicate with clarity and purpose.
Expertise
PR Writing and Storytelling
Writing is my foundation. I specialize in storytelling, editing, and translating complex information for diverse audiences across organizational needs and platforms. My work includes blog and web content, executive communications, thought leadership, impact stories, and community-focused messaging.
My work has been featured by Psychology Today, Baylor College of Medicine, Alliance for a Healthier Generation, and St. Jude Children's Research Hospital. I also received the Association of American Medical Colleges’ 2017 Award for Excellence in the “Shoestring” category for the Healthy Habits blog series.
Interdisciplinary Collaboration
Collaboration is central to how I approach communications. I have worked with physicians, scientists, researchers, executives, program teams, and community partners to translate complex information into clear, audience-centered communications.
I’ve designed and led national public health webinars, bringing together subject-matter experts and community partners to educate audiences, drive engagement, and support public health and school attendance initiatives. I have also coordinated cross-functional teams and external partners supporting national campaigns, corporate partnerships, and organizational priorities.
At Baylor College of Medicine, I led communications during COVID-19 and Hurricane Harvey, delivering timely information across web, social, and internal channels.
Editorial Management
I am an editorial leader who develops year-round content strategies across blogs, newsletters, websites, social media, and other digital platforms. I manage editorial calendars, identify timely opportunities, and align content with organizational priorities and audience needs.
At Alliance for a Healthier Generation, I direct editorial strategy for the Healthier Generation Blog, developing impact stories that highlight program outcomes, partner contributions, and community voices while using analytics to optimize engagement.
Earlier in my career, I launched and scaled the Baylor Blog Network, increasing site views by 25% and unique visitors by 50% in its first year.
Marketing & Communications Project Management
I have managed communications campaigns, marketing initiatives, editorial programs, and institutional web projects, coordinating timelines, stakeholders, content development, approvals, and execution.
At Alliance for a Healthier Generation, I directed the organization’s 20th Anniversary Impact Report, coordinating stakeholders while shaping the narrative strategy, executive messaging, and storytelling approach. I also led dissemination of the 2024 Merck vaccination market research study, translating findings into a national, multichannel campaign that generated 48.6 million media impressions and engaged more than 1,300 participants through live virtual events.
In 2021, I served as lead project manager for Baylor College of Medicine’s intranet design and content migration, positively impacting more than 16,000 end users.