Portfolio
My strategic communications portfolio highlights thought leadership across multi-channel campaigns, digital content production, public relations, and community-centered storytelling.
Authored a Healthier Generation blog feature on Garinger High School students in Charlotte who lead a school-day produce market that expands food access, supports local families, and builds youth leadership through the Campbell’s-supported Full Futures initiative.
Served as communications lead and project manager for Labcorp and Healthier Generation’s Make Way for Better campaign encouraging adults to prioritize preventive care and routine screenings, successfully driving more than 10,000 campaign website visits.
Authored a Psychology Today feature examining how videoconferencing exacerbates appearance concerns, particularly for individuals with body dysmorphic disorder, and highlighting the role of psychological support and healthy coping strategies.
Led the dissemination of national research on school-required vaccines, including a Q&A with the lead researcher and clinician. The Merck-supported study generated 48.6 million media impressions and offered insights to support on-time vaccination.
Developed Healthier Generation’s Vaccination Resource Hub, a Merck-funded initiative designed to help protect students and families from preventable diseases by supporting schools and communities in staying up to date on routine and recommended vaccinations.
Created Healthier Generation’s Ask a Doctor series, in English and Spanish, featuring content on vaccine hesitancy and misinformation, and offering practical guidance for discussing the safety and importance of routine childhood vaccinations with friends and family.
